The data cited in this release was gathered and analyzed from a Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of nearly 500 respondents, in partnership with Qualtrics, conducted between Februthrough Februacross the United States. As travel is beginning to surge once again, now is the perfect time for advertisers to get their message in front of these audiences.
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This is the latest in a series of partnerships Tripadvisor has announced with major non-endemic clients including HBO Max, Lysol, and Cutwater Spirits, as the company aims to better leverage its global audience of high-value, high-intent travelers, data and brand-safe platform to capture a bigger piece of the large and growing digital media advertising market. Still crowd-shy: 38% of Americans want to completely avoid crowds while traveling, while 28% will only visit crowded areas if everyone is wearing a mask (rising to 47% of Gen Z).86% of Americans reference local safety or COVID-19 entry and exit guidelines before traveling at least sometimes.62% of Americans say they feel more comfortable visiting businesses that have COVID-19 related safety measures in place (sanitation practices, contactless technology, social distancing, etc.).22% of Americans still find it difficult to access or understand where to get COVID-19 testing to support travel decisions.Tripadvisor will also promote Walgreens' drive-thru testing locations via dynamic banners on its site, targeting travelers at various stages of their travel journey.
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The partnership with Walgreens includes a series of short form animated videos, branded content where travelers can learn more and book convenient, free drive-thru COVID-19 testing or vaccine appointments, purchase at-home COVID-19 tests, as well as get tips for stocking up on safety items and travel essentials.
"When planning for upcoming travel, getting a COVID-19 test at Walgreens is especially important if you're symptomatic, unvaccinated, plan to be in mixed company of vaccinated and unvaccinated individuals or concerned about exposing a loved one who is immunocompromised."
"With many regions easing COVID-19 mitigation measures, people will need to evaluate their own comfort level with COVID-19 risk ahead of travel and other activities," said Kevin Ban, chief medical officer, Walgreens. Notably, 46% of travelers will most commonly take a test before their trip. The Gen Z demographic has the highest percentage of travelers planning to take a COVID-19 test with a massive 89%. Of those travelers, 68% are expected to take a rapid COVID-19 antigen test before, during or after their trip.
According to a recent Tripadvisor survey, 45% of Americans report planning to travel this March and April, including 68% of Gen Z travelers. Tripadvisor and Walgreens have come together with the aim of guiding all travelers to a worry-free trip."Īs Omicron cases are declining and borders are opening globally, more Americans are ready to travel. "As many restrictions are easing around the U.S, 65% of Americans agree that it is safe to travel this spring. "To help college students and families alike prepare for their trip, Tripadvisor will be showcasing information on Walgreens' COVID-19 testing solutions to its millions of spring travelers as a convenient option to help them feel prepared and comfortable traveling," said Christine Maguire, VP, Global Media Business at Tripadvisor. By leveraging Tripadvisor's first-party data and massive reach among high-intent travelers, Walgreens will promote travelers' ability to easily access one of thousands of locations across the U.S offering free i drive-thru COVID-19 testing, vaccination appointments, and travel essentials. Today, Tripadvisor, the world's largest travel guidance platform, announced a partnership with Walgreens to promote and encourage safe and responsible travel during spring break and school vacations here in the United States.
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